Facebook had already banned the sale of guns without ID checks, but the new rules aim to stop all gun trade between individuals on the sites.
Businesses can still advertise guns on Facebook and Instagram.
The move comes three weeks after US President Barack Obama unveiled new restrictions on gun purchases.
Mr Obama's executive actions included background checks for all gun sellers and the need for states to provide information on people disqualified from buying guns due to mental illness or domestic violence.
The rule change brings gun sales under the same restrictions placed on illegal drugs and pharmaceuticals by Facebook, that has 1.59bn users worldwide.
BBC
30/1/16
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